About.
Designer bridging strategy, research and digital experiences.
I'm Sabrina Möllers, a designer with 8+ years of experience across product design, UX, design strategy, branding and communication. My work has taken me from shaping brands and designing digital products and experiences to conducting research, managing projects and collaborating with multidisciplinary teams. With a background in Industrial Design and a Master's in Body Psychology, I'm particularly interested in how people think, feel and interact with products and services.
I'm naturally curious and enjoy working on projects that bring together design, research and strategy. I have a strong instinct for identifying what matters when ideas or challenges are still taking shape, and for turning them into solutions that are clear, practical and centered around people's needs. These days, I'm especially drawn to projects in health, education and digital services.
I've worked across a wide range of industries, from design strategy at AUDI Design to UX, UI and product design at Conceptboard, alongside many freelance collaborations with startups, educators and digital platforms.
Experience
UX & Product Design, Strategy & Communication
2018 - Present
Freelance (Clients across different industries)
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Led or supported cross-functional projects from concept to delivery, collaborating with founders, educators, and subject-matter experts
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Translated complex, content-heavy material into intuitive UX structures, user journeys, and communication flows across digital platforms
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Used audience insights and design strategy to guide product decisions, interaction flows and information architecture
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Earlier freelance work included visual identities, brand communication, and digital content design (e.g., social media, online courses, newsletters)
UX & Product Design
Conceptboard, Stuttgart, DE
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Designed and improved a library of digital whiteboard templates used by teams in enterprise and public sector, focusing on clarity, usability, and content structure
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Supported public sector digitalization by creating visual frameworks that helped municipal teams run workshops, map processes, and collaborate more effectively
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Translated abstract, system-level challenges into visual tools using journey mapping, stakeholder insights, and structured design thinking
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Developed visual systems that balanced structure, user experience and brand coherence to bring abstract ideas to life
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Contributed to the UX and interface design of templates, user-facing features, and in-product content
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Created visuals and illustrations that enhanced in-app user experience and supported blogs, landing pages, and product communication
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Provided design input on feature evolution and creative direction in collaboration with cross-functional teams
2022-2024 & from 2026 onwards (Freelance)
Design Strategy
(Intern → Part-Time Role → Bachelor Thesis)
2018-2020
AUDI Design, Ingolstadt, DE
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Joined Audi as a Design Strategy intern and was hired part-time while completing my degree remotely
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Developed a future mobility concept transforming underused dealership infrastructure into modular urban hubs that enhance the everyday mobility experience
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Conducted user research, stakeholder interviews, and brand analysis to inform system-level service concepts and strategic design decisions
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Supported cross-functional projects through workshops, concept presentations, and internal stakeholder communication
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Created and visualized design scenarios in collaboration with brand, innovation, and service design teams
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Completed my Bachelor thesis with Audi, focusing on mobility strategy and the emotional experience of the brand
What others say
“Working with Sabrina on our online whiteboard templates over the past two years has been a highly rewarding experience. As a member of the design team, she consistently demonstrated creative, fresh, and innovative ideas, always hitting the sweet spot between playful, professional, and structured design. She transformed our templates into user-friendly products, earning us significant positive feedback.”
- Linda Dorn, Marketing Strategy, Conceptboard
Education
2024-2025
Master of Science - Body Psychology
University of East London, UK
2016-2020
Bachelor of Arts - Industrial Design
Design Hochschule Pforzheim, DE
2014-2015
Industrial Design - Initial Year
Cape Peninsula University of Technology, SA
2013
Print Design & Publishing - 1 Year Certificate
Academy of Digital Arts, Cape Town, SA
Programs
July 2025
EIT Health Digital Medical Devices Program
by EIT Health, University of Luxembourg, IESE Business School
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Co-created a digital mental health app from concept to investor pitch, applying clinical insights, regulatory understanding, and behavior-informed UX to design a product grounded in real user needs and healthcare realities.
2024-2025
Google UX Design Certification
Google, Coursera
Design Skills
Human-Centered Design | UX/UI Design | Design Thinking
Service Design | Experience Strategy | End-to-End Thinking
Wireframing & Prototyping | User Research & Testing | AI literate
Psychology-Informed Design | Accessibility | Content Strategy
Brand Positioning | Product Thinking | Systems Thinking
Sprints & Collaboration | Storytelling | Structured Design
Software
Figma & Adobe XD
Adobe Photoshop & Illustrator
Adobe InDesign
SolidWorks & Rhinoceros 3D
Keyshot
Awards
International Design Awards, 2017
Bronze Winner
Student Notable Honor, 2018
Core 77, Furniture & Lighting Category
Top Student, 2013
Academy of Digital Arts, Cape Town
Leadership
Creative Project Coordination
Planned and led design initiatives for freelance and client-based work, ensuring smooth collaboration and on-time delivery across remote, interdisciplinary teams.
Mentorship & Feedback Culture
Provided feedback and guidance to junior designers, supporting skill growth and design consistency in collaborative freelance settings.
Inclusive Design & Accessibility
Led inclusive creative workshops for individuals with disabilities, deepening expertise in accessibility and user-centered design practices.
